The CompanyWe are a leading global food company, With over 60 years of history, it has grown into a multinational enterprise, selling products in more than 100 countries. In China has achieved outstanding success, generating over RMB 2 billion in annual sales and becoming a cultural phenomenon among young consumers. As part of its continued expansion, we are committed to deepening local brand presence, product innovation and integrated marketing excellence. The roleWe are looking for an experienced Brand Director to lead our flagship brand's strategy, execution and team. Reporting to senior management, you will drive brand growth, P&L performance and consumer engagement across both online and offline channels. You will be the key driver of integrated marketing campaigns, new product development and go-to-market excellence.Key Responsibilities<ol><li>Brand Strategy & Planning</li><ul><li>Formulate and drive mid‑to‑long term brand strategy in alignment with corporate goals.</li><li>Build and continuously optimize the brand management system, including brand architecture, positioning and visual identity.</li><li>Lead annual brand planning, budget allocation and resource optimization to maximize ROI.</li></ul><li>Integrated Marketing & Communication</li><ul><li>Develop and execute 360° integrated marketing campaigns (IMC) across traditional and digital media, social platforms, PR and offline events.</li><li>Deepen brand storytelling through multi‑channel communication, enhancing brand awareness and consumer loyalty.</li><li>Leverage consumer insights and market data to fine‑tune messaging and channel mix.</li></ul><li>New Product Development & Go‑to‑Market</li><ul><li>Participate in new product R&D and launch planning, ensuring products meet market needs.</li><li>Lead brand positioning analysis and region‑specific brand activities.</li><li>Optimize existing product portfolio and design commercialization strategies for new products.</li><li>Drive new product launch IMC plans to ensure sustainable brand increment.</li></ul><li>Consumer & Market Insight</li><ul><li>Use consumer behavior analysis and brand experience data to guide marketing strategy and improve campaign effectiveness.</li><li>Monitor market trends, competitive movements and consumer shifts to proactively adjust brand tactics.</li></ul><li>Budget & P&L Management</li><ul><li>Set and manage brand marketing budget, regularly evaluate spending efficiency to achieve brand building and business targets.</li><li>Deliver brand P&L results, balancing short‑term sales and long‑term brand equity.</li></ul><li>Team Leadership</li><ul><li>Lead and develop a brand team of 20+ members, fostering a high‑performance, agile culture.</li><li>Mentor team members, ensure clear KPIs and drive execution with a "hands‑on" mindset.</li></ul></ol>What We Offer<ul><li>Competitive salary + bonus + potential equity</li><li>Lead a flagship brand in a fast‑growing global company</li><li>High autonomy and exposure to top management</li><li>Dynamic, entrepreneurial culture</li></ul>Qualifications<ul><li>Bachelor's degree or above (MBA preferred).</li><li>8+ years of experience in international FMCG companies; food & beverage industry is a strong plus.</li><li>Proven experience in national brand advertising, offline channel management and successful execution of multiple marketing campaigns.</li><li>Demonstrated success in new product development and commercialization.</li><li>Strong P&L management and data‑driven decision‑making skills.</li><li>Fluent in English (business negotiation level); Korean is a plus.</li><li>Team management experience of 20+ people - ability to lead, motivate and guide the team to achieve results.</li><li>Deep understanding of both online and offline channel operations and food consumption trends.</li><li>Excellent communication, negotiation and stakeholder management skills.</li><li>Ability to work under high pressure with a "can‑do" attitude and strong hands‑on execution.</li></ul> By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice https://www.roberthalf.cn/en/privacy-statement. Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.<hr />点击"申请"，即表示您明确同意 Robert Half 可以使用您的个人信息来处理您的工作申请，并不时与您联系以获得未来的就业机会。如需进一步了解 Robert Half 如何处理您的个人信息以及如何访问和更正您的信息，请阅读 Robert Half 隐私声明<a href="https://nam02.safelinks.protection.outlook.com/?url=https://www.roberthalf.cn/en/privacy-statement&data=05|01|[email protected]|45960615caf741a897da08db12e2448b|16532572d5674d678727f12f7bb6aed3|0|0|638124535281002861|Unknown|TWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0=|3000|||&sdata=txey6FkFkoVyheBOucHzeYO1yTcFywlr7N4oX7M8axY=&reserved=0">https://www.roberthalf.cn/en/privacy-statement</a> 。请不要在您的简历中向我们提交任何敏感的个人数据（例如身份证号码、种族、性别、宗教、婚姻状况或工会会员身份），因为我们此时不收集您的敏感个人数据。 <img src="https://counter.adcourier.com/d2lsbC5xaWFuLjcwMTAwLjEwOTIxQHJoaWNuLmFwbGl0cmFrLmNvbQ.gif">

Shanghai,
remote
Permanent
800000 - 1300000 CNY / Yearly
The CompanyWe are a leading global food company, With over 60 years of history, it has grown into a multinational enterprise, selling products in more than 100 countries. In China has achieved outstanding success, generating over RMB 2 billion in annual sales and becoming a cultural phenomenon among young consumers. As part of its continued expansion, we are committed to deepening local brand presence, product innovation and integrated marketing excellence. The roleWe are looking for an experienced Brand Director to lead our flagship brand's strategy, execution and team. Reporting to senior management, you will drive brand growth, P&L performance and consumer engagement across both online and offline channels. You will be the key driver of integrated marketing campaigns, new product development and go-to-market excellence.Key Responsibilities<ol><li>Brand Strategy & Planning</li><ul><li>Formulate and drive mid‑to‑long term brand strategy in alignment with corporate goals.</li><li>Build and continuously optimize the brand management system, including brand architecture, positioning and visual identity.</li><li>Lead annual brand planning, budget allocation and resource optimization to maximize ROI.</li></ul><li>Integrated Marketing & Communication</li><ul><li>Develop and execute 360° integrated marketing campaigns (IMC) across traditional and digital media, social platforms, PR and offline events.</li><li>Deepen brand storytelling through multi‑channel communication, enhancing brand awareness and consumer loyalty.</li><li>Leverage consumer insights and market data to fine‑tune messaging and channel mix.</li></ul><li>New Product Development & Go‑to‑Market</li><ul><li>Participate in new product R&D and launch planning, ensuring products meet market needs.</li><li>Lead brand positioning analysis and region‑specific brand activities.</li><li>Optimize existing product portfolio and design commercialization strategies for new products.</li><li>Drive new product launch IMC plans to ensure sustainable brand increment.</li></ul><li>Consumer & Market Insight</li><ul><li>Use consumer behavior analysis and brand experience data to guide marketing strategy and improve campaign effectiveness.</li><li>Monitor market trends, competitive movements and consumer shifts to proactively adjust brand tactics.</li></ul><li>Budget & P&L Management</li><ul><li>Set and manage brand marketing budget, regularly evaluate spending efficiency to achieve brand building and business targets.</li><li>Deliver brand P&L results, balancing short‑term sales and long‑term brand equity.</li></ul><li>Team Leadership</li><ul><li>Lead and develop a brand team of 20+ members, fostering a high‑performance, agile culture.</li><li>Mentor team members, ensure clear KPIs and drive execution with a "hands‑on" mindset.</li></ul></ol>What We Offer<ul><li>Competitive salary + bonus + potential equity</li><li>Lead a flagship brand in a fast‑growing global company</li><li>High autonomy and exposure to top management</li><li>Dynamic, entrepreneurial culture</li></ul>Qualifications<ul><li>Bachelor's degree or above (MBA preferred).</li><li>8+ years of experience in international FMCG companies; food & beverage industry is a strong plus.</li><li>Proven experience in national brand advertising, offline channel management and successful execution of multiple marketing campaigns.</li><li>Demonstrated success in new product development and commercialization.</li><li>Strong P&L management and data‑driven decision‑making skills.</li><li>Fluent in English (business negotiation level); Korean is a plus.</li><li>Team management experience of 20+ people - ability to lead, motivate and guide the team to achieve results.</li><li>Deep understanding of both online and offline channel operations and food consumption trends.</li><li>Excellent communication, negotiation and stakeholder management skills.</li><li>Ability to work under high pressure with a "can‑do" attitude and strong hands‑on execution.</li></ul> By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice https://www.roberthalf.cn/en/privacy-statement. Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.<hr />点击"申请"，即表示您明确同意 Robert Half 可以使用您的个人信息来处理您的工作申请，并不时与您联系以获得未来的就业机会。如需进一步了解 Robert Half 如何处理您的个人信息以及如何访问和更正您的信息，请阅读 Robert Half 隐私声明<a href="https://nam02.safelinks.protection.outlook.com/?url=https://www.roberthalf.cn/en/privacy-statement&data=05|01|[email protected]|45960615caf741a897da08db12e2448b|16532572d5674d678727f12f7bb6aed3|0|0|638124535281002861|Unknown|TWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0=|3000|||&sdata=txey6FkFkoVyheBOucHzeYO1yTcFywlr7N4oX7M8axY=&reserved=0">https://www.roberthalf.cn/en/privacy-statement</a> 。请不要在您的简历中向我们提交任何敏感的个人数据（例如身份证号码、种族、性别、宗教、婚姻状况或工会会员身份），因为我们此时不收集您的敏感个人数据。 <img src="https://counter.adcourier.com/d2lsbC5xaWFuLjcwMTAwLjEwOTIxQHJoaWNuLmFwbGl0cmFrLmNvbQ.gif">
2026-05-28T03:31:32Z