<p><strong>Job Summary</strong><br /> We are seeking a dynamic Marketing Manager to support brand growth through new product launches, social media management, cross-channel marketing execution, and performance analysis. This role will work closely with internal teams to deliver compelling campaigns, strengthen brand presence, and drive sales across multiple channels.</p><p><strong>Key Responsibilities</strong></p><ul><li>Support the line manager in planning and executing new product launches and related campaign activities.</li><li>Manage the brand's official social media platforms, including content planning, content creation, publishing schedules, and community engagement.</li><li>Partner with e-commerce, O2O, and key account teams to develop channel-specific marketing materials and promotional initiatives that support product sell-through.</li><li>Monitor campaign and business performance through regular data analysis and reporting.</li><li>Track market trends, competitor activities, and consumer insights to help inform marketing strategy.</li><li>Assist with budget planning and oversee the control of internal marketing expenses.</li><li>Coordinate with internal and external stakeholders to ensure projects are delivered on time and aligned with brand objectives.</li></ul><p><strong>Qualifications</strong></p><ul><li>Bachelor's degree or above in Marketing, Business, Communications, or a related field.</li><li>1-3 years of brand marketing experience in FMCG or a related industry.</li><li>Solid understanding of product innovation, brand communications, or integrated marketing.</li><li>Strong project management and coordination skills, with the ability to manage multiple priorities effectively.</li><li>Proven ability to collaborate across teams and integrate resources to achieve business goals.</li><li>Strong communication and negotiation skills with both internal and external partners.</li><li>Analytical mindset with experience in interpreting performance data and market information.</li></ul><p><strong>Preferred Attributes</strong></p><ul><li>Hands-on, proactive, and detail-oriented.</li><li>Strong sense of brand storytelling and consumer engagement.</li><li>Comfortable working in a fast-paced, cross-functional environment.</li></ul><p><em>By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice https://www.roberthalf.cn/en/privacy-statement. Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.</em></p><hr /><p><em>点击"申请"，即表示您明确同意 Robert Half 可以使用您的个人信息来处理您的工作申请，并不时与您联系以获得未来的就业机会。 如需进一步了解 Robert Half 如何处理您的个人信息以及如何访问和更正您的信息，请阅读 Robert Half 隐私声明<a href="https://nam02.safelinks.protection.outlook.com/?url=https://www.roberthalf.cn/en/privacy-statement&amp;data=05|01|[email protected]|45960615caf741a897da08db12e2448b|16532572d5674d678727f12f7bb6aed3|0|0|638124535281002861|Unknown|TWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0=|3000|||&amp;sdata=txey6FkFkoVyheBOucHzeYO1yTcFywlr7N4oX7M8axY=&amp;reserved=0">https://www.roberthalf.cn/en/privacy-statement</a> 。请不要在您的简历中向我们提交任何敏感的个人数据（例如身份证号码、种族、性别、宗教、婚姻状况或工会会员身份），因为我们此时不收集您的敏感个人数据。</em></p><p> </p><p> </p><img src="https://counter.adcourier.com/ZGFud3UuODQ1OTcuMTA5MjFAcmhpY24uYXBsaXRyYWsuY29t.gif">