<p><strong>Recruiting Ad: Digital Product Manager </strong></p><p>We are seeking a strategic and execution-focused <strong>Digital Product Manager</strong> to drive the planning, delivery, and adoption of digital and CRM-related business initiatives. This role is ideal for a candidate who can connect business strategy with product execution, manage cross-functional collaboration, and ensure that digital solutions deliver measurable business value.</p><p>You will play a key role in translating strategic priorities into actionable project plans, managing CRM business cases from concept to launch, and leading change management efforts to ensure successful user adoption and continuous optimization.</p><p><strong>Key Responsibilities</strong></p><ol><li><strong> Strategic Planning and Project Path Management</strong></li></ol><ul><li>Support the execution of strategic initiatives and manage project roadmaps in real time.</li><li>Conduct business scenario analysis and support strategy development, implementation planning, technical architecture alignment, and team role coordination.</li><li>Organize and facilitate meetings across different team levels to drive alignment and consensus.</li><li>Document meeting outcomes and follow up on key actions related to business cases, business rules, IT requirements, and project milestones.</li><li>Coordinate cross-functional stakeholders to ensure timely progress and effective project delivery.</li></ul><ol start="2"><li><strong> CRM Business Case Management and Delivery</strong></li></ol><ul><li>Lead the management and delivery of CRM business cases, providing recommendations based on industry knowledge and practical experience.</li><li>Identify business opportunities through user research, stakeholder interviews, and brainstorming workshops.</li><li>Define and document clear business scenarios, business rules, closed-loop business processes, and user journey designs.</li><li>Establish business case success metrics, including but not limited to department, procedure, or product strategy performance, as well as efficiency improvement targets.</li><li>Drive business-side validation and manage key approval processes, including requirement sign-off, user acceptance testing (UAT), and go-live sign-off.</li><li>Partner with business and technical teams to ensure requirements are clearly translated into deliverable product features.</li></ul><ol start="3"><li><strong> Change Management and Post-Launch Value Realization</strong></li></ol><ul><li>Provide change management support for launched business cases to drive user adoption and behavior change.</li><li>Design and implement adoption plans aligned with targeted business value outcomes.</li><li>Define and track success KPIs to measure adoption, value realization, and ongoing performance.</li><li>Manage supporting materials such as demos, communication assets, and promotional videos to drive awareness and engagement.</li><li>Identify and promote successful sales use cases and user success stories.</li><li>Collect user feedback and drive continuous improvement through feature iteration and enhancement planning.</li><li>Manage feature prioritization and maintain the product backlog to support ongoing product evolution.</li></ul><p><strong>Qualifications</strong></p><ul><li>Proven experience in <strong>digital product management</strong>, <strong>CRM-related product delivery</strong>, or <strong>business transformation projects</strong>.</li><li>Strong ability to translate strategic goals into structured project plans and executable product initiatives.</li><li>Experience in business case development, user journey design, business process optimization, and requirements management.</li><li>Strong stakeholder management skills, with the ability to coordinate across business, IT, and leadership teams.</li><li>Experience facilitating workshops, user research, and cross-functional discussions to identify business needs and product opportunities.</li><li>Familiarity with change management principles and post-launch adoption tracking.</li><li>Strong analytical and problem-solving skills, with the ability to define KPIs and assess business impact.</li><li>Excellent documentation, communication, and presentation skills.</li><li>Experience managing product backlogs, feature prioritization, UAT, and sign-off processes is highly preferred.</li></ul><p> </p><p><em>By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. 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