<p><strong>Now Hiring: Digital Product Owner - WeChat Ecosystem</strong></p><p>Our client, a multinational pharmaceutical company, is seeking a <strong>Digital Product Owner</strong> to drive the implementation of digital products across the <strong>WeChat ecosystem</strong>, including <strong>Official Accounts, HCP/patient mini-programs, WeCom, and private-domain digital matrices</strong>. This role focuses on translating business needs into technical solutions, partnering with development teams, and delivering compliant, scalable digital products that support <strong>HCP engagement, patient management, compliant private-domain operations, and brand digital activation</strong>.</p><p><strong> </strong></p><p><strong>Key Responsibilities</strong></p><ol><li><strong> WeChat Ecosystem Product Planning and Roadmap Development</strong></li></ol><ul><li>Lead the planning and iteration roadmap for the WeChat ecosystem product portfolio</li><li>Cover key use cases such as HCP academic engagement, patient management, and WeCom-enabled sales collaboration</li><li>Coordinate product functions and ecosystem integration to support sustainable digital business growth</li></ul><ol start="2"><li><strong> Requirement Analysis and Product Solution Design</strong></li></ol><ul><li>Gather and analyze business needs from marketing, medical, and sales teams</li><li>Break down and prioritize requirements independently</li><li>Develop prototypes, PRDs, and implementation plans aligned with pharmaceutical compliance, business value, and user experience</li></ul><ol start="3"><li><strong> Compliant Product Iteration and Full Lifecycle Management</strong></li></ol><ul><li>Manage the full product lifecycle from requirement definition to launch and optimization</li><li>Independently break down technical solutions, assess feasibility, and anticipate risks</li><li>Work closely with development teams on build, integration testing, UAT, and launch</li><li>Resolve technical delivery issues and ensure stable, compliant product releases</li></ul><ol start="4"><li><strong> Private-Domain Digital Scenario Development and Operational Enablement</strong></li></ol><ul><li>Build compliant WeChat private-domain systems for pharmaceutical business scenarios</li><li>Enable key capabilities such as WeCom tagging, segmented outreach, and intelligent follow-up</li><li>Support standard digital operational scenarios including academic livestreaming, patient education, and patient follow-up programs</li></ul><ol start="5"><li><strong> Data-Driven Optimization and Performance Review</strong></li></ol><ul><li>Establish product performance monitoring mechanisms</li><li>Track key operational and feature metrics</li><li>Conduct regular reviews and drive continuous product enhancement through data insights</li><li>Quantify the product's contribution to business outcomes</li></ul><ol start="6"><li><strong> Cross-Functional Collaboration and Project Delivery</strong></li></ol><ul><li>Coordinate with multiple internal and external stakeholders to drive project execution</li><li>Translate business requirements into standardized technical solutions</li><li>Manage project timelines, technical risks, and delivery bottlenecks</li><li>Ensure local implementation aligns with multinational company digital standards</li></ul><p><strong> </strong></p><p><strong>Qualifications</strong></p><p><strong>Education</strong></p><ul><li>Bachelor's degree or above in Pharmacy, Marketing, Computer Science, or a related field</li><li>Basic English reading and writing skills to support work in a multinational environment</li></ul><p><strong>Experience</strong></p><ul><li>3-5 years of product management experience in healthcare, pharmaceuticals, or internet platforms</li><li>Strong expertise in the WeChat ecosystem, with proven strength in technical solution delivery and developer collaboration</li><li>End-to-end experience delivering mini-program and WeCom private-domain products</li><li>Hands-on project delivery experience is required</li><li>Pharmaceutical digital experience is highly preferred</li></ul><p><strong>Core Skills</strong></p><ul><li>Solid understanding of WeChat ecosystem APIs, platform rules, and technical limitations</li><li>Ability to independently produce end-to-end product solutions and development documentation</li><li>Familiarity with pharmaceutical digital compliance requirements, especially for HCP engagement and patient operations</li><li>Strong requirement analysis, logical thinking, and product design capabilities</li><li>Data-driven mindset with the ability to optimize products through performance analysis</li><li>Familiarity with agile development and strong capability in technical planning, risk anticipation, and project execution</li></ul><p><strong>Personal Attributes</strong></p><ul><li>Strong logical thinking and self-motivation</li><li>Excellent cross-functional communication and collaboration skills</li><li>Ability to thrive in a structured, fast-paced multinational working environment</li></ul><p><strong>Preferred Qualifications</strong></p><ul><li>Prior digital experience in a leading multinational pharmaceutical company</li><li>Experience independently leading HCP academic mini-programs, patient management products, or WeCom private-domain systems</li><li>Experience integrating with SCRM, CRM, or internal cross-platform systems</li><li>Ability to work directly with development teams to solve technical challenges</li><li>Experience in localizing projects within multinational business environments is a plus</li></ul><p><em>By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice https://www.roberthalf.cn/en/privacy-statement. Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.</em></p><hr /><p>点击"申请"，即表示您明确同意 Robert Half 可以使用您的个人信息来处理您的工作申请，并不时与您联系以获得未来的就业机会。 如需进一步了解 Robert Half 如何处理您的个人信息以及如何访问和更正您的信息，请阅读 Robert Half 隐私声明<a href="https://nam02.safelinks.protection.outlook.com/?url=https://www.roberthalf.cn/en/privacy-statement&amp;data=05|01|[email protected]|45960615caf741a897da08db12e2448b|16532572d5674d678727f12f7bb6aed3|0|0|638124535281002861|Unknown|TWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0=|3000|||&amp;sdata=txey6FkFkoVyheBOucHzeYO1yTcFywlr7N4oX7M8axY=&amp;reserved=0">https://www.roberthalf.cn/en/privacy-statement</a> 。请不要在您的简历中向我们提交任何敏感的个人数据（例如身份证号码、种族、性别、宗教、婚姻状况或工会会员身份），因为我们此时不收集您的敏感个人数据。</p><img src="https://counter.adcourier.com/Sm9zZXBoLlpodS44ODgzOS4xMDkyMUByaGljbi5hcGxpdHJhay5jb20.gif">