<p><strong>We're Hiring: VOCM Project Manager</strong></p><p>Are you passionate about leveraging user insights and social seeding strategies to create impactful campaigns? Do you have experience translating user feedback into actionable product and content strategies while delivering exceptional results? If you have a proven track record in VOCM (Voice of Customer Management) and Social Seeding projects, we'd love to have you on our team as a VOCM Project Manager!</p><p><strong>Key Responsibilities</strong></p><ul><li>Requirement Analysis &amp; Solution Implementation:<br /> Gain deep insights into real user needs (VOCM) and social seeding goals (e.g., social engagement, key opinion leader/key opinion consumer outreach), and translate these into actionable solutions. Independently prepare essential deliverables such as PRDs, communication flowcharts, content prototypes (e.g., social seeding copy templates and UGC guidance), and other key documentation.</li><li>End-to-End Project Management:<br /> Manage the full lifecycle of VOCM or Social Seeding projects (from requirements gathering, strategy formulation, content production, channel distribution, to performance analysis). Coordinate internal and external teams (e.g., business/brand stakeholders, marketing/social media teams, KOLs/KOCs, designers, developers, data analysts, compliance, etc.) to plan and track project progress. Deliver high-quality results on time, meeting user insight or social engagement goals (e.g., exposure, engagement rate, conversion rate).</li><li>Data Monitoring &amp; Performance Optimization:<br /> Monitor key metrics for VOCM (e.g., user feedback response rate, pain point resolution rate, NPS/CSAT) and Social Seeding (e.g., impressions, interaction rate, conversion rate, ROI). Provide weekly and monthly performance reports and optimize content strategies, distribution channels, or touchpoints through data-driven insights.</li><li>Stakeholder Engagement &amp; Prioritization:<br /> Collaborate with user research teams, frontline business departments (e.g., customer service, sales), or brand partners to collect user feedback (e.g., complaints, usage scenario feedback) or social seeding needs (e.g., product launch positioning, target audience preferences). Prioritize requirements using tools such as MoSCoW or KANO, and assess the feasibility of implementing strategic solutions.</li><li>Cross-Team Collaboration &amp; Enablement:<br /> Assist marketing and operations teams in developing and executing Social Seeding strategies (e.g., building KOL/KOC networks, creating content distribution plans). Provide findings from user insights (VOCM) or social seeding training to help frontline teams better address user needs and optimize communication strategies.</li><li>Competitor and Industry Analysis:<br /> Study competitor VOCM systems (e.g., user feedback collection mechanisms, pain point resolution strategies) or Social Seeding tactics (e.g., influencer collaboration models, trending topics and platform trends). Present differentiated analysis reports and suggest innovative approaches tailored to industry trends (e.g., platform-specific content on Xiaohongshu, Douyin, Bilibili, or private domain user operations).</li></ul><p><strong>Qualifications</strong></p><ul><li>Bachelor's degree or above, with 5+ years of experience in internet product management, user operations, or social marketing project management. Led at least one end-to-end VOCM system setup (e.g., user feedback platforms, NPS projects) or a Social Seeding project (e.g., product seeding campaigns, KOL collaboration plans).</li><li>Proficiency in mainstream product management tools (e.g., Jira, Confluence, TAPD) and project management methodologies, with expertise in user journey mapping, user feedback segmentation models, or social marketing funnel analysis.</li><li>Strong data analysis skills, with hands-on experience using Excel, SQL, Tableau, or similar tools to build dashboards (e.g., user pain point distribution, interaction analysis reports) and independently conduct performance analyses.</li><li>Ability to identify and extract key insights from large volumes of user feedback (VOCM) or social data (e.g., comments, likes) and transform them into actionable strategies (e.g., content/feature optimizations, seeding messaging adjustments).</li><li>Social Content Expertise: Familiarity with social platform rules (e.g., Xiaohongshu content tones, Douyin algorithm logic), experienced in creating platform-friendly seeding strategies (e.g., tiered KOL collaboration, UGC mechanisms), and capable of managing content quality and delivery schedules.</li><li>Excellent cross-functional communication skills, capable of articulating project objectives across diverse teams (user research, content, compliance, marketing) to ensure seamless collaboration and problem-solving.</li><li>Fluent in English, with the ability to communicate and collaborate effectively in an international team.</li><li>Bonus Qualifications: Familiarity with social platform APIs and ad distribution tools (e.g., Xiaohongshu Pugongying, Douyin Xingtu), experience managing KOL/KOC relationships, participation in user growth or private domain seeding projects, or expertise in building VOCM platforms and content operations targeted toward C-end users.</li></ul><p><strong>What We Offer:</strong></p><ul><li>Lead high-impact projects that bridge the gap between user insights and innovative social seeding strategies.</li><li>The opportunity to collaborate with forward-thinking individuals and brands in a fast-paced, creative environment.</li><li>Competitive compensation and benefits package tailored to your experience and impact.</li><li>Opportunities for professional growth and skill-building in the evolving fields of VOCM and social marketing.</li></ul><p> </p><p><em>By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. 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