Ecommerce Manager(TW12531501)


Salary:

RMB400000 - 550000 / annum

Location:

Shanghai

Date posted:

January 15, 2018

Employment type:

Permanent

Job reference:

TW12531501

Specialisation:

IT and technology


Description

The Company

Famous MNC is now looking for a great Ecommerce Manager joining our organization.

The Role

  • Help plan and manage digital marketing programs (T-Mall, Taobao, 1688, JD, others) through research, creative thinking and testing
  • Work cross-functionally with marketing and creative teams to create and continually optimize on brand digital marketing assets based on performance data
  • Collaborate cross-functionality with marketing and creative teams to achieve paid marketing channel objectives.
  • Coordinate with the Marketing Creative team on a calendar for the production of all needed product digital assets in order to ensure the timely execution of monthly product launches and product marketing campaigns.
  • Manage the American Apparel product experience in order to contribute to the overall sales and conversion goals.
  • Identify best practices in product display, product recommendation, site navigation, shop-in-shop strategy, photography and copy in order to achieve maximum product conversion and reflect the “Brand DNA” online.
  • Actively optimize account performance using data from search partners, Baidu Analytics, and other marketing data resources
  • Maintain a data driven approach to optimizing paid marketing channels while displaying an understanding of staying true to the brand.
  • Understand consumer and end-users’ needs and product buy patterns to continually improve on product presentation strategy; identify areas of opportunity in product assortment and work with PLSs and E-Commerce leadership to address in-seasonal assortment planning.

SKILLS:

  • Bachelor’s degree
  • 4+ years of experience in paid marketing channels (social, display, video, etc.), preferably with retail, apparel or lifestyle brands E-commerce experience
  • Proven track record of taking ownership and driving results
  • High attention to detail and project management skills, able to manage multiple, competing priorities simultaneously
  • Basic understanding of SEO best practices
  • Strong analytical skills to measure program performance and understand key performance indicators with demonstrated proficiency in marketing and web metrics
  • Excellent communication and organizational skills
  • Strong writing and reporting skills and excellent verbal communication skills


Shanghai

Room 2639, 26th Floor, Central Plaza Office Tower, No. 381, HuaihaiZhong Road Huangpu Qu, Shanghai Shi 200020 +86 21 6032 0555
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